Search Engine Optimization (SEO)
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SEO is the process of improving a website's search ranking
Search engine optimization (SEO) is perhaps the most important tool for improving your online exposure and involves on-page and off-page optimization
While no one can guarantee top search engine results, we can dramatically improve your SERP position with major search engines. |
“On-page” optimization (SEO)
On-page optimization is the process of tuning your website code and content for optimal technical performance and communication with search engines.Utilizing keyword development, extended html, css, and javascript code standards, required search engine site documents, and compliance with both current U.S. and International Web regulations will assist in increasing your rank.
Search engines like Google frequently change their algorithms so it is important to maintain your optimization. We offer both design stage and post construction on-page search engine optimization.
“Off-page” optimization (SEM)
Off-page optimization also known as search engine marketing (SEM) helps to improve your Web presence by increasing the online exposure of your website using a number of marketing techniques which can include paid advertising and third party sites like social media, search providers, and online directories such as Yelp and YellowPages.com.SEM not only increases the possibility your prospects will find you but also helps to improve your search rankings.
While many marketing techniques can be performed by the client, we do offer both initial and ongoing off-page search engine marketing.
Snake oil salesmen
Beware of SEOs that claim to guarantee rankings. White hat SEO is a long term strategic investment. A Google search of website designers reveals 200 million returns so if you found us by doing an Internet search then SEO must work. Utilizing black hat SEO can actually hurt your rankings.Costs
SEO is billed hourly, therefore the cost for both on-page and off-page search engine optimization is based largely on your desired level of competitiveness, the amount of competition in your keywords, the size and complexity of your website and brand.
Video:
Matt Cutts, Senior Engineer at Google on SEO.
